Hey! So nice to speak with you! Can you tell our readers a little bit more about yourself? Where are you originally from and where do you live now?

I'm originally from Romania, and I currently live in the States.

Tell us one thing you love about where you live now?

One thing I absolutely love about living in Dallas, Texas, is the city’s entrepreneurial energy. Dallas is a hub for innovation, creativity, and growth—which makes it the perfect place to run a business like Tone Films, a premier Dallas video production company.

There’s always something happening—new businesses launching, events being hosted, and stories waiting to be captured. Whether we're filming corporate videos in downtown Dallas, shooting branded content in Plano, or capturing cinematic visuals in Fort Worth, the diversity of locations and industries here keeps our work dynamic and inspiring.

What makes it even better is the people—hardworking, visionary, and collaborative. The support among Dallas video production companies and the broader creative community is strong. It’s a city where big ideas are welcomed and executed with excellence. From a filmmaking perspective, Dallas offers the perfect blend of urban and scenic backdrops, and we’re proud to be helping brands bring their vision to life, right here in the heart of Texas.

If someone wants to start a business, what's advice that will help them?

Starting a business is not for the faint of heart—but if you're passionate, driven, and willing to learn, it's one of the most rewarding paths you can take. My advice? Start by solving a real problem for real people. Build your business around adding value, not just making money.

When I launched Tone Films, a Dallas video production company, my focus wasn’t just on creating beautiful visuals—it was on helping businesses tell stories that convert, connect, and leave a lasting impact. Whether you're in videography, corporate filming, or any creative field, clarity of mission and excellence in execution will set you apart.

Also, never underestimate the power of relationships. Much of the work we do at Tone Films in Dallas—whether it’s commercials, branded content, or event videography—is based on trust and referrals. This city has a thriving business ecosystem, especially in media and production. Get out, meet people, listen, and add value before you ask for anything in return.

Lastly, be relentless in your learning. The landscape in video production changes constantly—new gear, new techniques, new platforms. Stay ahead by staying curious. That’s how we’ve grown from small shoots to producing high-quality content across Dallas, Plano, Fort Worth, and beyond.

If you're thinking about launching your own business or production company, Dallas is an incredible place to start. It’s full of opportunity, talent, and stories waiting to be told.

What was one feedback from a happy customer/client that you won’t forget about?

One piece of feedback I’ll never forget came from a national brand we worked with on a recruitment video series here in Dallas. After wrapping the project, the client said: "This is more than just video—this is exactly what we needed to attract the right people and elevate our brand. You didn’t just capture who we are… you helped us believe in our story again." That stuck with me because it reflects the heart of what Tone Films is all about. We’re not just pressing record—we’re helping companies see themselves clearly, connect with their audience, and grow with purpose.

Whether it’s a small business owner or a corporate team, we treat every client’s vision like it’s our own. In an industry where many Dallas video production companies focus solely on visuals, we focus on meaning and impact. And when a client tells us we reignited their confidence through video, that’s the kind of feedback that reminds us why we do what we do.

What was your favorite music artist and athlete growing up?

Growing up, my favorite music artist was Kanye West—specifically during his early College Dropout and Graduation era. His creativity, boldness, and ability to push boundaries really inspired me. He wasn’t afraid to think differently, and that mindset has stuck with me as an entrepreneur and filmmaker at Tone Films. Storytelling in music and storytelling in video are closely connected, and Kanye was a master at painting vivid pictures with both sound and vision.

As for athletes, Kobe Bryant was my biggest inspiration. His “Mamba Mentality” taught me the value of discipline, consistency, and work ethic. Whether I’m directing a high-stakes brand shoot or building out a new client strategy here in Dallas, I carry that mindset into every part of Tone Films. It’s about showing up every day, getting better, and never settling for average. Those two—Kanye and Kobe—shaped a lot of how I approach both business and creativity.

Where do you see your company in the future?

Looking ahead, I see Tone Films becoming one of the top-tier video production companies in Dallas—known not just for cinematic quality, but for being a strategic creative partner that helps brands grow through storytelling.

In the next few years, we’re expanding our presence across Dallas–Fort Worth, while continuing to serve clients in cities like Plano, Fort Worth, Austin, Tulsa, and Nashville. We’re also building a scalable team of filmmakers, editors, and creative producers who share our mission: to deliver emotionally resonant, high-converting video content for brands that want more than just another videographer—they want a voice. We aim to produce long-form branded documentaries, commercial campaigns for national brands, and interactive video content optimized for digital platforms like YouTube, Instagram, and TikTok. At the same time, we’re developing training programs and workshops to empower other creatives and entrepreneurs in the Dallas videography space. Ultimately, I see Tone Films as a creative force—rooted in excellence, driven by impact, and trusted by the biggest names in business and media across Texas and beyond

What’s the biggest misconception about your industry?

One of the biggest misconceptions about the video production industry—especially in a competitive market like Dallas—is that it's all about having the best camera or gear. While high-end equipment matters, what truly sets apart a great Dallas video production company is storytelling, strategy, and the ability to understand a brand’s message at its core.

A lot of people assume that hiring a videographer means showing up, hitting record, and delivering a video. But real production—the kind we do at Tone Films—starts way before the camera rolls. We spend time understanding our clients’ goals, audience, and brand identity. Then we craft a concept and production plan that makes their message visually powerful and emotionally compelling. Another common misconception is that video is a “nice-to-have” rather than a business-growth tool. In reality, video—especially strategic, branded video content—is one of the most effective ways to increase engagement, conversions, and credibility.

Whether it’s filming in Dallas for a commercial, a testimonial video, or a recruitment campaign, we help clients see that great video isn’t just creative—it’s ROI-driven.

What’s one mistake you made in the beginning and what did you learn from it?

One of the biggest struggles in building Tone Films has been learning how to scale without sacrificing quality. In the early stages of running a Dallas video production company, I wore every hat—director, editor, producer, even client manager. As the demand for our work grew, especially in a fast-paced market like Dallas–Fort Worth, I had to shift from being the person doing everything to building a team I could trust. That transition was challenging. Letting go of control, training others, and creating systems that maintain our standard of excellence took time. But it was necessary if we were going to grow and serve more clients while keeping the creative edge that makes Tone Films different from other Dallas videography companies.

I dealt with it by investing in leadership development, refining our workflows, and hiring people who don’t just have talent—they understand our vision. I also prioritized clear communication and creative collaboration so every project, whether in Dallas, Plano, or beyond, reflects the level of storytelling we’re known for. That challenge taught me that scaling isn’t just about doing more—it’s about building smarter. And now, we’re positioned to serve clients at a higher level than ever before.

What’s one mistake you made in the beginning and what did you learn from it?

Absolutely. First, a huge shoutout to our incredible clients—businesses and organizations across Dallas, Plano, Fort Worth, and beyond—who trust Tone Films to bring their stories to life. Your belief in our work fuels everything we do.

I also want to shout out my brother, Robert Tone, who’s not only a marketing genius behind the scenes but a constant reminder of what it means to lead with heart, authenticity, and purpose. He’s been instrumental in helping Tone Films grow into one of the most trusted video production companies in Dallas.

To my mentors, friends, and church community—thank you for the guidance, prayers, and honest feedback. You’ve helped shape not just the business, but the man behind it. And finally, to the creatives, filmmakers, and entrepreneurs grinding in Dallas and across the country—keep going. There’s room for your vision, and your voice matters. We’re just getting started.

Where can our readers learn more about you and your company?

Readers can learn more about me and Tone Films by visiting our official website at www.tonefilms.com. There, you’ll find our portfolio, client testimonials, and a behind-the-scenes look at how we approach storytelling through high-quality, strategic video production.

We’re also active on Instagram, YouTube, and LinkedIn—just search Tone Films Dallas to stay connected with our latest work, production tips, and real-time updates from shoots across Dallas, Plano, Fort Worth, and beyond. If you're looking for a trusted Dallas video production company to help bring your brand's story to life, reach out. Whether it's commercial content, brand storytelling, or event videography, we’re here to make your vision unforgettable.