Danielle Williams

So nice to meet you! First off, what’s your name? Tell our readers a bit about yourself: where you’re from originally and where you live now.

Hi, I’m Danielle Williams. I’m originally from Cleveland, OH but was raised in Columbus, OH.

What's one thing you love about where you live now?

I love Columbus because there’s a lot of growth here, always building new housing developments, restaurants and businesses. It’s a very diverse city, lots of people move to Columbus because of the forever growing housing and job market.

Tell us a little bit more about what your company does and how it started. How does it help your customers?

Danielle Janeen Calligraphy is a luxury personalization studio specializing in modern calligraphy, live engraving, heat foiling, and woodburning for weddings, private events, corporate gifting, and experiential brand activations.

I started as a creative outlet during the pandemic and had no idea my little hobby would turn into a growing business.

I help my customers turn ordinary moments into meaningful, memorable experiences through personalized artistry. My work is more than personalization — it creates emotional connection, brand impact, and memorable guest experiences.

If someone wants to start a business, what advice would help them?

I’d advise anyone wanting to start a business to just keep going, consistency matters more than you know. It’s not going to be easy, there are challenges to getting started but just keep showing up.

What is the biggest misconception about your industry?

One of the biggest misconceptions about the calligraphy industry is that it’s “just pretty handwriting.” In reality, professional calligraphy is a skilled art form that requires years of practice, knowledge of materials, design and layout skills, etc. Another misconception is that calligraphy is only for weddings. Today, calligraphy/personalization is heavily used in luxury retail, experiential marketing, corporate gifting, brand activations, and influencer experiences.

What has been one of your biggest struggles building your business, and how did you deal with it?

I struggled with imposter syndrome for quite a while, feeling as if my work wasn’t good enough, would people really want to pay for my services, etc. I fought through it by continuing to hone my skills, stop comparing myself to others and letting my work and client feedback prove that my talent is valuable.

Any shoutouts you want to make?

I’d just like to shoutout my very supportive family and friends, I couldn’t have done it without you! Also I’d like to shoutout all my instructors, coaches, vendor-friends, calligra-friends who assisted me on this awesome calligraphy journey.

Where can our readers learn more about you and your company?

Learn more about me on my website at www.daniellejaneencalligraphy.com or IG @daniellejaneencalligraphy