Hey! So nice to speak with you! Can you tell our readers a little bit more about yourself? Where are you originally from and where do you live now?

I’m Dr. Michael Eggleston a chiropractor from Washington DC but I grew up back and forth from DC to Hyattsville MD. I currently live in Marietta, GA but I first moved down south to Atlanta, GA when I was 18 to attend Morehouse College.

Tell us one thing you love about where you live now?

It doesn't rain much throughout the year, but when it does, it's fall, and it rains for like a week and a half. After that, it's the most gorgeous town ever. It's so incredibly green and the air feels amazing and is so fresh. Ugh. I live for the days of rain and the month after it does.

Tell us a little bit more about what your company does and how it started? How does it help your customers?

My company is called Motion Chiropractic. We are a concierge mobile chiropractic service that was built on the foundation of being different from what you see traditionally from chiropractors who own traditional practices. The foundation was built on the premise of adding motion/ movement to someone where they were lacking movement in a gentle, honoring, yet specific way. I recognized that there is a need for people to have holistic health options that are convenient and wouldn’t require them to get into their car or change their schedule to see a chiropractor at a clinic. Also overall, there was a need for people to understand more about their body, be educated on the power of their nervous system and restore communication from their brain to their body. It seems crazy but when this happens, a lot of people that have aches and pains cease to experience these things for a period of time. When they feel better, they think clearer, can do their jobs better and actually interact with their family/ experience life instead of surviving everyday.

I market myself towards high performing professionals, entrepreneurs, companies, executives, 4-5 star hotels, country clubs, golf clubs, athletic programs and upscale hair/ nail salons. A lot of people in these realms deal with pain, tension and injuries and keep going trying to perform well to keep their positions or overlook how they feel due to their lifestyle. I understand people need an option that is convenient and allows them to still do what they love/ need to do professionally with limited time. I realized early in order to gain the attention from people in this space, I needed to brand my business a certain way and show the value in way I could bring.

I wanted to separate my business from the rest so I had to package it a particular way for people in prominent positions to listen and see this value and how it could help them be more of what the envisioned for themselves. A wise prominent man in Atlanta told me early on that in order to capture people’s attention in a different way that I would have to show me helping and serving others with real problems and not to worry about going viral. So that began my mission to show in real time, how everyday problems can be helped in a new, innovative and professional way while showcasing my individual unique talents given my broad skill set. In turn, I was able to help people with chronic migraines, injuries, digestive issues, PTSD/ anxiety issues, musculoskeletal pain and more while capturing some of these real life, in the moment encounters on video to validate our mission. I couldn’t have thought of helping people from the types of things I did. It also validate the power of the nervous system to those around me as well as my family.

If someone wants to start a business, what's advice that will help them?

Honestly, I think that the ultimate factor is consistency as well as having a support system that you trust. Nothing great can be done alone but the business owner must have unwavering faith in themselves and have a routine that holds them mentally and physically stable. There will be a lot of long nights and no one will believe in your vision at first but ultimately your drive and determination as well as the product being useful to others will drive others to join your mission/ support your business ventures.

Make sure you can weather the storm through feeding into yourself with a winning routine and people will want to support just mainly from how you carry/ respect yourself and others. As long as people see something in you, the consistency will keep that cycle repeating in more and more people. Momentum will also be present as a result and that’s when “lucky breaks” happen, when perfect timing meets the perfect opportunity. All the business owner did was remain true to themselves/ their vision and stick with it consistently. The trick is not to give up. When you feel like it may not happen is usually when the blessing is around the corner.

What was one feedback from a happy customer/client that you won't forget about?

I always enjoy helping people with problems that they don’t expect a chiropractor to be able to help with especially when they don’t believe in chiropractic. I didn’t at first either and it took something drastic from my curiosity and ultimately love for chiropractic to be born. All from someone helping me with a problem I didn’t expect a chiropractor to help me from.

To answer the question specifically, there was a medical doctor who will remain anonymous, that I helped that dealt with terrible PTSD, anxiety, temperature regulation issues, heart rate/ blood pressure regulation issues and afraid to exercise (which he used to love to do) and drive due to all these issues caused by a horrible brain injury suffered by an accident where he was physically hit by a car. He also had a compression fracture in his back.

In school, all the scenarios in the world couldn’t prepare me for a mixed bag of things going on like this. I never helped anyone from all these issues before but I knew the power of the nervous system and what I had came back from after multiple injuries and car accidents. Also I knew he has in sympathetic overload meaning his nervous system was out of whack and was highly stressed, chemically. This doctor told me about all these medications he was taking as well as monitors for his heart and the rest of his systems. He was very skeptical about having me even touch him due to his mistrust for as well as limited knowledge of what chiropractors do.

So I just offered to stretch his nervous system and see how he felt afterwards. He only let me even do that because he knew I worked with the NFL, NBA, WNBA and college sports in the past so I had seen a lot and helped a lot of people. During the stretch he allowed to adjust one area after doing proper checks and evaluating him, which he actually enjoyed so he allowed me to give him a full session. Long story short, after that first session he told me felt the best he had in years. He compared how he felt to having 100 massages in one session. He told me he would follow all of his doctors protocol and call me again if he needed me. He ended up calling me the next week because of how good he felt do the previous week. Fast forward to 2-3 months later after being seen every week or 2, he was able to exercise again regularly, got back to work, got off his heart rate monitors and most of his medication (which his doctors approved of based on how he was presenting to them later) and was back driving.

Everything pretty much that he had dealt with he stopped having problems with. He matched this to when we started working with each other and he started seeing the bigger picture in looking at his body differently and his nervous system. He saw in real time that his nervous system was connected to his spirit and began asking questions to know more. He ended up telling other doctors about me and referred others to me as well.

I say all this to say that his feedback is one of many I won’t forget because his circumstances opened the door for his paradigm on life as well as the value that chiropractic/ chiropractors can bring to shift. That’s something that will stay with me.

Where do you see your company in the future?

$100M + ARR, publicly traded. A major pillar of the music ed industry. The standard for all curricula - the sight reading-first methodology.

What is the biggest misconception about your industry?

The biggest misconception is that chiropractors are people who just crack bones. The underlying truth is that we are concerned about your brain and nervous system for the purpose of restoring communication to your brain and the rest of your body. There are 9 systems in the body and the nervous system controls/ regulates all of them. We just want to help people be more of themselves but it has been misrepresented a lot on mainstream social media in the past. A lot of chiropractors in the past showcased content to gain attention instead of leading with education so the public took their own perspective of what they viewed. Chiropractors can offer real value to everyone including medical doctors.

What has been one of your biggest struggle building your business and how did you deal with it?

One of the biggest challenges was for me to actually become consistent on social media and marketing what I do in a way that I envisioned. Now it wasn’t the application of this that was most challenging, it was the lifestyle of consistently representing my business/ brand in a light that would attract my ideal clientele and help shift minds/ mindsets.

For context, I hated social media and dealing with the internet my entire life. Before this year I really only posted 1-2 times a year of a proof-of-life pic so my family could see me. I’m a private person and enjoy the simple things in life plus I wasn’t really inclined to do anything on social media. A businessman in real estate in Atlanta told me when I first started my business that I had to change my mindset if my business will be successful. He told me you can be the best at whatever you do but you will be broke and your business will fail if no one knows you or your business or sees the value.

From that point forward, I worked on becoming better and more diligent about making content and actually posting on social media. Even now im still a work in progress but I’m miles away from the mindset I started with. Through consistency, I’ve created momentum for myself to actually be mentally focused on these things daily and have a plan behind my actions with different purposes, marketing wise to grow my business. Like I said I’m not a finished product but I learn where I’m weak at and actively work on my weaknesses to turn them into strengths and no people like the content I drop for my business.

What was your favorite music artist and athlete growing up?

One artist I listened to a lot was Lil Wayne but I grew up listening to the quiet storm on the radio with my grandma in DC so I have a love for old school music and instruments.

One of my favorite athletes was Tracy McGrady and Carmelo Anthony. I’ve always loved sports but those 2 players are 2 I viewed as some of the best skillful players that I’ve seen. I also loved how they approached the game.

Any shoutouts you want to make?

I really want to shoutout my mother and grandmother, my uncle for being their through some dark times and providing me a male figure I could look up to and respect for his selflessness and also my lawyer/ close friend Edward who has been there for me as a brother and in a sense a business partner with his advice.

Where can our readers follow your work or learn more about your upcoming projects?

Our website is www.motionchiropractic.co
You can book a session on our website and/ or learn more

Also my instagram is @dr_mike_chiro
My business instagram is @motion_chiropractic_llc

My YouTube page is Dr. Michael Eggleston DC or @TheMotionChiropractor (Subscribe & Like 😇🙏🏾)

My Facebook and LinkedIn is Dr. Michael Eggleston DC, MS