Hey! So nice to speak with you! Can you tell our readers a little bit more about yourself? Where are you originally from and where do you live now?
I’m Jacob Hallman. Originally from small town Kansas! Currently based in Pasadena.
Tell us one thing you love about where you live now?
Diversity of perspective, everyone is thinking something different, everyone has a powerful skill to share.
Tell us a little bit more about what your company does and how it started? How does it help your customers?
Gold Line Quartet started from saxophone studies, I have a very specialized training which allows me to make great live music. So I connected with like-minded talents to make the group. Basically, most audiences think chamber music is reserved for strings and tradition, so we started a group that reimagines the recital as something soulful and bold. With GLQ, audiences hears the classics they love and the surprises they didn’t see coming.
If someone wants to start a business, what's advice that will help them?
Marketing isn't about you. No one cares about your story, they care about what problem you solve. Read Marketing Made Simple by Donald Miller:
Create a One-Liner
Wireframe a Landing Page
Create a Lead Generator (like a special music video)
Create a Nurture Email Campaign
Create a Sales Email Sequence
What was one feedback from a happy customer/client that you won't forget about?
Margaret Starbuck, Boston Court Boston Court's audiences were really thrilled with Gold Line Quartet's performance. Many commented on how wonderful the program was and what a treat it was to hear a saxophone quartet in the Branson space. The music sounded beautiful and Boston Court was excited to be able to present the Gold Line Quartet as part of the 2024 season.
Where do you see your company in the future?
We set BHAGs (big hairy audacious goals). We will perform at Walt Disney Hall.
What is the biggest misconception about your industry?
Making music is sexy. Mostly false. Instead, it requires determination and thick skin.
What has been one of your biggest struggle building your business and how did you deal with it?
Finding an organizational balance of power, something everyone can accept.
What was your favorite music artist and athlete growing up?
Jascha Heifetz the virtuoso violinist and Tony Gonzalez of the Kansas City Chiefs
Any shoutouts you want to make?
Shoutouts to some of our biggest supporters Dave and Brenda Hanson, Francesca Mariani, Carla Witt, Eric Eichinger, Neal and Betty Frederick, Matt Bennett, my inimitable wife and director of OSLC Dr. Marija Loncar Hallman, and of course my colleagues in the cause, Dr. Isaac Lopez, Dr. Rachel Wolz, and Joseph David Spence
