Frankie Pagliaro

So nice to meet you! First off, what’s your name? Tell our readers a bit about yourself—where you’re from originally and where you live now.

My name is Frankie Pagliaro, but most people know me as Frankie P from over 15 years on the radio here in South Florida. I’m based in Pompano Beach, and I’m the co-founder of Tactical Content Solutions, a production and marketing company I run with my best friend and business partner, Juni Herrera.

My background spans radio, DJing, content creation, and firearms instruction. Those experiences have come together in what I do today: helping brands tell their stories through video, photography, and social media. South Florida has been home for most of my life, and it’s where I’ve had the opportunity to build both my career and my business. Honestly, I’m a “Florida Man” through and through!

Tell us one thing you love about where you live now.

What I love most about South Florida is its diversity. You have people from all over the world bringing their cultures, experiences, and ideas into the same community. That creates an energy that’s hard to replicate.

I’ve lived here for most of my life, and I’ve been fortunate to explore different careers and build a business in the place I call home. The people here have played a huge role in that. There’s always someone with a different perspective, an interesting story, or an idea that inspires you.

Tell us a little more about what your company does and how it started. How does it help your customers?

Tactical Content Solutions is a production and marketing company specializing in the firearms and tactical industry. We create videos, photography, social media content, and campaigns that help brands communicate what makes their products and their stories worth paying attention to.

It started in 2020 when my best friend, Juni, and I began creating content for our firearms instructor at Tactical Firearms Academy. We combined our creative backgrounds with something we were passionate about, and that eventually grew into the company we run today.

A big part of what we bring to clients is an understanding of both production and the industry itself. We know how to make something look good, but we also understand why the details matter to the people watching. From a product launch to a documentary, our goal is to create work that feels authentic, earns the audience’s trust, and serves a purpose for the brand.

If someone wants to start a business, what advice would you give them?

Understand that success usually doesn’t happen overnight, and leaving a nine-to-five to start a business rarely means working fewer hours. Especially in the beginning, you’ll probably work more, carry more responsibility, and spend a lot of time doing things nobody sees.

My advice is to stay consistent, keep improving, and give yourself time to build something. Learn the business side of your craft, too. Being good at what you do is essential, but so is knowing how to price it, communicate with clients, and deliver on your promises.

For me, the reward is seeing that effort turn into something tangible: a client who trusts us, a project we’re proud of, or an opportunity we can create for someone on our team. That makes the long hours mean something.

What is one piece of feedback from a happy customer or client that you won't forget?

We recently completed a documentary for Ronin Tactics that we had been working on for about a year. It was a deeply personal project for Tu and Ruthie Lam, the husband-and-wife team behind the company.

Some of the emotional moments moved them to tears, but what stayed with us most was hearing them say that we had truly captured what they wanted to convey. Through the interviews, production, and editing, we had helped them tell a story that meant a great deal to them.

When someone trusts you with something that personal, you feel a responsibility to do it justice. Knowing they felt understood and represented by the finished film was one of the most rewarding moments we’ve had as a company.

Where do you see your company in the future?

We want to keep growing, take on ambitious projects, and build lasting relationships with our clients. But the part of growth that means the most to me is being able to create opportunities for other passionate creatives.

There’s a lot of artistry in what we do. I want to build a company where people can bring their ideas to the table, develop their skills, and take pride in the work they create.

Above all, I want our team to feel appreciated and fairly rewarded. In my previous corporate career, I learned how discouraging it can be when your contributions don’t feel recognized. That experience has shaped the kind of company I want us to build: one where people know their work matters and can see a future for themselves as we grow.

What is the biggest misconception about your industry?

I think one of the biggest misconceptions is assuming you know what someone in the firearms industry is like before you’ve met them. Firearms can be a polarizing subject, and sometimes that overshadows the people behind the brands.

In my experience, the people we’ve worked with have been some of the kindest, hardest-working, and most enjoyable people I’ve met. They care about their craft, take pride in what they do, and want to build something while providing for their families.

Getting to know them personally gives you a much fuller picture than the assumptions people sometimes bring to the industry.

What has been one of your biggest struggles building your business, and how did you deal with it?

One of our biggest struggles was continuing to believe in what we were building when the growth was very slow. We started creating content in 2020, and for roughly the first four and a half years, we had what I jokingly call “one and a half clients.” There was a lot of work going into the business without much outward evidence that it was taking off.

We kept creating, experimenting, and improving. Eventually, the right people saw our work and gave us an opportunity. For us, that turning point was Ace Virtual Shooting.

I’ve always connected with the idea that luck is what happens when preparation meets opportunity. We couldn’t control when that opportunity would arrive, but we could keep getting better so we’d be ready. When it came, we delivered, and that relationship helped open the door to more clients and larger projects. What looked like a sudden breakthrough had years of preparation behind it.

Who was your favorite music artist and athlete growing up?

Like a good millennial, I’d have to go with John Mayer. He was a favorite growing up, and he’s still one of the few artists I’ll happily buy tickets to see.

During my radio career, I went to concerts so frequently that going to a show sometimes felt like another day at work. I was fortunate to have those experiences, but it changed how I approached live music in my personal time. John Mayer has always been an exception. His shows are something I still look forward to simply as a fan.

Any shoutouts you want to make?

Absolutely. First, Tactical Firearms Academy here in South Florida, especially Andy Blaschik. TFA was our first client, and Andy was also our instructor. He helped give us the firearms knowledge and foundation we needed to create content that was accurate and credible.

Ace Virtual Shooting deserves a huge thank-you as well. When I talk about our big break, I’m talking about Ace. We approached them with a demo video we created on our own, and they embraced both our work and our ideas. That relationship helped us grow and introduced us to incredible people and brands throughout the industry. They’ve played a major role in where we are today.

And since this isn’t the Oscars and nobody is playing music to get me off the stage, I also want to thank Max Michel, Staccato 2011, Ronin Tactics, SIG Sauer, and Manny at Palm Beach Tactical. These people and teams have supported us, trusted us, and, in some cases, taken a chance on us early on. We’ll always be grateful for that.

Finally, my business partner, Juni, and our growing creative team. Everything I’ve talked about here is something we’ve built together.

Where can our readers learn more about you and your company?

The best place to get a feel for what we do is Instagram: @TacticalContentSolutions. We share our projects, collaborations, and behind-the-scenes moments there, so you can see both the finished work and the people and process behind it.