Business Stories Magazine Founder interviews, in their own words
Los Angeles, California September 4, 2026 Independent since 2018 @businessstoriesmagazine

Founder Interview

Jasmine Sosian

At first ask yourself if you love what you are doing, second, how it helps people. And if you want to have success you have to be a good person, have beautiful soul and live with…

Jasmine Sosian, founder of Nail Angeles

Hey! So nice to speak with you! Can you tell our readers a little bit more about yourself? Where are you originally from and where do you live now?

Hi, I’m Jasmine Sosian. Originally from Armenia, I moved to Russia at 25, where I began my career in the nail industry. After five years of honing my skills, the nail salon where I worked opened a location in Los Angeles and invited me—as one of their top masters—to move to LA and train the local team in the art of the Russian manicure. And now I live in Los Angeles.

What's one thing you love about where you live now?

I love everything here. I love the weather, mentality and opportunities. And I am so happy that I started my business from LA.

Tell us a little bit more about what your company does and how it started. How does it help your customers?

When I arrived in LA, I was shocked by the local standards; the quality of work and service in LA was far below what I expected. I spent the next five years working with the company, but I eventually decided to start my own business. I opened "Nail Angeles 11:11" in 2025, to bring my unique ideas to life and set a new standard for nail care and service. Nail Angeles 11:11 offers Russian gel manicure and pedicure and a full range of nail services. Our clients not only get perfect nails but also high-level service. Our goal is to make all our clients happy. And now we are not just a nail salon, we are the place where people feel love, care and family atmosphere. 90% of our new clients become our loyal clients. Not in vain we are recognized as BEST nail salon in Beverly Hills 2025.

If someone wants to start a business, what advice will help them?

At first ask yourself if you love what you are doing, second, how it helps people. And if you want to have success you have to be a good person, have beautiful soul and live with God, for enjoying your success.

What's one piece of feedback from a happy customer or client that you won't forget?

We have a lot of feedback from our happy clients, and each of them makes me very happy, and shows that I am on my right way.

Where do you see your company in the future?

All over the world, if God will let me.

What is the biggest misconception about your industry?

Open the big nail salon from the beginning.

What has been one of your biggest struggles building your business and how did you deal with it?

My biggest struggle was creating a healthy team. And I am not rushing for taking a new person into our team, I pay attention a lot to personality, I can teach how to be good nail master, but I can't teach how to be good person. That's why I choose nail masters with beautiful soul, for me it's very important.

Where can our readers learn more about you and your business?

On our website www.nailangeles1111.com

Jasmine Sosian of Nail Angeles