Laura Wyman

So nice to meet you! First off, what’s your name? Tell our readers a bit about yourself: where you’re from originally and where you live now.

Hi there, everyone! So nice to be here! My name is Laura Wyman. Originally from the suburbs of Harrisburg, PA, I migrated west to spend 6 years in Cincinnati, OH and then 15 years in Los Angeles before coming back to suburbia on the East Coast in Bloomsburg, PA.

What's one thing you love about where you live now?

Bloomsburg is the perfect blend of a historic municipality meets college town. It is incredibly peaceful, and increasingly diverse. Both qualities lend themselves to a lovely little area for daily living.

Tell us a little bit more about what your company does and how it started. How does it help your customers?

We began with little more than a hope and a dream in 2018. We recognized a need for higher-quality training that combined the unique expertise of my husband and co-founder, a former Division I scholarship athlete, with my background as a Nurse Practitioner. By blending performance-based athletic training with evidence-based healthcare, we created an approach that focuses on long-term health, strength, and overall wellness.

What started as a vision quickly grew into a comprehensive fitness and wellness business, expanding to include personal training and complete wellness transformation programs. Today, our facility offers both in-person and fully virtual services, including private training, small-group classes, sports performance coaching, and inclusive wellness sessions. We are committed to delivering an exceptional experience for every client, serving everyone from youth developmental athletes and competitive powerlifters to adaptive seniors seeking to improve their quality of life.

One of our most impactful advancements has been the implementation of our custom app, which has become the hub of our coaching experience. Clients can seamlessly sync wearable devices, including Apple Watch, Garmin, and Google Health-compatible platforms, to monitor biometrics, track progress over time, access personalized nutrition guidance and meal plans, and stay engaged with their goals.

Open communication has always been a cornerstone of our philosophy. That is why we insisted on including unlimited in-app messaging, giving clients direct access to ask questions, receive support, address concerns, and access educational resources whenever they need them. The app has significantly streamlined our daily workflow while enhancing accountability, communication, and overall client satisfaction. It has truly been a game changer for both our team and the people we serve.

If someone wants to start a business, what advice will help them?

Do it!!! Just go for it; stop overthinking and analyzing and waiting to be ready.

There is no such thing as the perfect time, and the very best action you can take may be messy. Messy action beats no action!

Seek reputable resources and establish a solid foundation within your state/region's legal framework.

Never doubt your ability to succeed - you absolutely can accomplish whatever it is that you believe! We're complete proof of starting from ground zero and creating a beautiful life that benefits others.

Stay true to your word without compromise. This is your character, integrity and ultimately the foundation of your entire business. The world needs more people willing to help make a difference, not revolve strategies around dollars. The dollars will come when your values and passion align with service.

What's one piece of feedback from a happy customer or client that you won't forget?

There truly are so many, but perhaps the quality of life indicators are my favorite. When people are no longer in pain, decrease and eliminate medications because their health has improved to the point of no longer needing them, mobility and mood improve, energy increases. These are such incredible wins for people!! We've had phenomenal transformations of weight loss, muscle mass increases, visceral fat percentages normalizing....we literally have the best jobs on the planet!

To hear that someone is no longer short of breath walking from the parking lot to their office, or that they no longer need pain medication for that aching knee that prevented them from hiking with their family is priceless!

Where do you see your company in the future?

We would love to expand to include daycare/child care facilities for busy families, a nutritious cafe, perhaps larger training spaces for youth athletes, sauna, etc.

We see continued customized delivery of plans that are co-created with clients to establish sustainable, lifelong success. The phrase "Wyman Trained" is already global, but we would love to continue to strengthen generations to come!

What is the biggest misconception about your industry?

Perhaps the biggest issue we encounter is that of rapid results as seen on social media. Not realizing that the reality of a photo shoot includes models, lighting, hair + makeup, etc., so many fall prey to a fictitious industry.

There are no quick fixes. The fads and gimmicks are sales tactics and ultimately sabotage mindset and metabolism; let's do better to raise the bar on standards, shall we?

Any shoutouts you want to make?

Absolutely! The biggest shoutout to our clients and their families: they are literally our reason WHY, and motivate and inspire us daily. It is the highest of honors to be trusted in this manner, and we do not take it lightly. Parents who carpool to make sure their children get from school to practice to gym and home are our heroes! Members who show up on days when they may not feel their best are exhibiting a level of commitment rarely seen today. Clients who began at square one and have progressed to the top of the podium in their chosen sport/event...wowwwwww! We are so blessed to witness these things!

Also, to our friends and family who constantly hear conversations centering around macros and training methods - we're sorry, not sorry!!!

Where can our readers learn more about you and your company?

Our website is a great source of information for those wanting to learn more (wymansgym.com). We can be found on FB (Wyman's Gym), TT (wymansways), IG (Wymantrained) and have an emerging YouTube channel, also.