Lily Luu

So nice to meet you! First off, what’s your name? Tell our readers a bit about yourself—where you’re from originally and where you live now.

My name is Lily Luu, and I’m originally from and currently based in Southern California. I’m a dog mom to two and the founder of LUU Lounge, a pet hair-resistant clothing brand. I started LUU Lounge because, as a dog mom, I knew firsthand how frustrating it could be to have fur constantly covering my clothes, and I knew I wasn't the only one with this issue. I was always lint rolling, changing outfits, or avoiding certain clothes altogether because I didn’t want to leave the house covered in fur, and that personal frustration ultimately inspired me to start making pet hair-resistant clothing.

Tell us a little more about what your company does and how it started. How does it help your customers?

LUU Lounge creates pet hair-resistant clothing for people who love their fur babies but are tired of constantly being covered in fur. Our clothes are made with our own fabrics, designed to repel pet hair, so it is hard for hair to cling to them. Instead of constantly having to use a lint roller, you can simply swipe off any hair that lands by hand.

Before launching my business, I started sharing the idea on social media before even having any inventory on hand. I only had my sample pieces at the time and started making videos demonstrating the product. The videos went viral, and the response showed me just how many people could relate.

I originally set out to create clothing to help pet parents, but LUU Lounge has grown into a brand for groomers, trainers, and other pet care professionals. Since launch, we've continued to steadily expand our collection and proudly partner with animal rescues nationwide.

Ultimately, we want pet parents and pet pros to feel clean, comfy, and confident. With fur-resistant clothing, they can spend less time worrying about their clothes or having to lint roll and more time enjoying life with their fur babies.

If someone wants to start a business, what advice would you give them?

My biggest piece of advice is to let go of your attachment to the outcome. It's easy to get caught up in trying to make everything perfect before you put yourself out there, but you'll learn so much more by actually doing the thing. I put the idea for LUU Lounge on social media before I even had inventory, which allowed me to validate my product idea before investing in producing the product.

You don't need to have everything figured out before you start, and you're inevitably going to make mistakes. What matters is being willing to adapt, listen to your customers, and keep going even when things don't go as planned. Building a business and building a brand is one of the hardest things to do, so learn to be comfortable with being uncomfortable.

Most importantly, build something you genuinely care about. There will be plenty of challenging days, and having a personal connection to what you're doing makes it easier to remember why you started in the first place.

What is one piece of feedback from a happy customer or client that you won't forget?

Hearing how our pet hair-resistant clothing has genuinely helped people in their day-to-day lives is the best feedback. Knowing that our products are helping to solve a problem and making a difference for fellow pet parents is my biggest success, because it's what I set out to do when I started my business.

I started LUU Lounge because I personally experienced how frustrating being covered in pet hair could be, and seeing our clothing become something people use regularly in their everyday lives, both at work and at home, has been incredibly rewarding. It's one thing to create a product that people think is cool, but it's another to create something that genuinely makes their lives easier. That's what makes all the hard work worth it.

Where do you see your company in the future?

I see so much potential for LUU Lounge beyond clothing and see the brand expanding into new products and industries. For example, I'd love to explore more products for veterinary professionals, groomers, and other people who work with animals, as well as home goods that help make living with shedding pets easier.

We're starting with clothing, but I see that as just the beginning. My goal is to continue innovating and finding new ways to solve everyday problems for pet parents and pet care professionals. There are so many directions we could take the brand, and I'm excited about the possibilities as we continue to grow.

What is the biggest misconception about your industry?

The biggest misconception is that pet hair-resistant clothing isn't a real thing, and I'm here to tell you that it very much is! I think people have become so accustomed to pet hair sticking to their clothes that they've accepted lint rolling, constantly changing outfits, and avoiding certain fabrics or colors as just part of being a pet parent. But it doesn't have to be that way.

Through our custom Furoff Fabric™, we've developed clothing designed to repel pet hair so it can easily be wiped away by hand. It's been incredibly rewarding to show people that you don't have to choose between looking and feeling good in your clothes and enjoying all the cuddles with your pets. You really can have both!

What has been one of your biggest struggles building your business, and how did you deal with it?

One of my biggest challenges has been learning how to juggle so many different responsibilities at once. As a founder, you're not just focused on creating a great product. You're also managing inventory, marketing, customer service, finances, and everything else that comes with running a business. There are so many moving pieces, and it can sometimes feel like you need to figure everything out on your own.

Over time, I've learned that I can't do everything myself, and that asking for help is not a weakness. I've been incredibly fortunate to build a community through social media and connect with people who genuinely believe in what I'm building and want to see the business succeed. I've learned to lean on others, build meaningful relationships, and recognize that growing a business doesn't have to be a solo effort. I truly wouldn't be where I am today without the people who have been willing to share their knowledge, lend a hand, and support the brand along the way.

Any shoutouts you want to make?

I want to give a huge thank you to all the pet parents and pet care professionals who have helped me grow LUU Lounge. From those who have helped test products, create content, advocate for the brand, and connect me with the right people, I'm incredibly grateful for this community.

Through putting myself out there on social media and building genuine connections online, I've had the opportunity to meet fellow business owners who have shared so much knowledge, collaborate with rescue organizations across the country, and even get featured on The Dodo, which was always a dream of mine!

So many incredible opportunities have come from people simply believing in what I'm building and sharing my brand with others. I truly wouldn't be where I am today without the people who have supported, encouraged, and helped spread the word about LUU Lounge. Thank you for being part of this journey!

Where can our readers learn more about you and your company?

You can find us on socials @luulounge and on our website at www.luulounge.com.