Meghan Grove

So nice to meet you! First off, what’s your name? Tell our readers a bit about yourself—where you’re from originally and where you live now.

So nice to meet you as well! I'm Meghan Grove, a Licensed Marriage and Family Therapist and founder of Grove Counseling Services, PLLC, a private therapy practice based in Littleton, Colorado. I'm originally from Ossining, New York, a small town in the Hudson Valley, just north of New York City.

My husband and I moved to Colorado in 2011, and we've made our home here while raising our two sons. Before becoming a therapist, I spent approximately a decade in social work supporting families in Florida through challenging circumstances. Those experiences, both personally and professionally, continue to shape who I am and how I approach my work today.

Tell us one thing you love about where you live now.

There’s so much I love about Colorado! The mountains, the outdoors and especially the changing seasons. I take daily walks with my sweet dog, Asher. We camp every chance we get, and our family loves skiing. There’s something pretty incredible about having so many ways to enjoy being outside throughout the year.

I think what I appreciate most, though, is the balance it brings to our lives. Life gets busy, and having so many opportunities to slow down, get outside, and reconnect with what matters is something I never take for granted.

Tell us a little more about what your company does and how it started. How does it help your customers?

At Grove Counseling Services, I work with individuals, couples, and families navigating everything from anxiety, depression, and trauma to grief, relationship challenges, and major life transitions. I offer in-person sessions in Littleton and teletherapy throughout Colorado.

Grove Counseling Services really grew out of the different chapters of my life. My own experiences with trauma, my years in social work, raising my family, and eventually returning to graduate school all shaped the kind of therapist I wanted to be and the practice I hoped to create. Having experienced firsthand how vulnerable it can feel to ask for help, I wanted to build a space where people could feel genuinely heard, explore difficult experiences, and show up as they are without fear of judgment.

I take a collaborative, relational, and systemic approach to therapy because I believe we can't fully understand ourselves or our struggles without considering the relationships and systems we're part of. Our families, communities, cultures, and lived experiences influence how we see ourselves and navigate the world, just as our own choices and behaviors influence those around us. I don't believe people are broken or that therapy is about fixing them. The ways we've learned to cope, protect ourselves, and relate to others often made sense in the circumstances where they developed, even if those same patterns no longer serve us today. My work is about helping clients understand those connections, recognize where they have choices, and explore new ways of responding to themselves and others. For me, meaningful change begins with curiosity.

If someone wants to start a business, what advice would you give them?

I think the first thing I'd say is to know why you're doing it. What's motivating you to take that leap, and what do you hope to create? Having a clear sense of your purpose can help you navigate the inevitable challenges, especially when things don't unfold quite the way you imagined.

I'd also encourage people to give themselves permission to figure things out along the way. Starting a business involves a lot of learning, making decisions without knowing exactly how they'll turn out, and occasionally realizing you need to change direction. I've certainly had moments of questioning whether I was doing enough or making the right decisions. I've learned that you don't need to have all the answers, but you do need to stay curious, be willing to ask for help, and trust yourself enough to keep moving forward.

Something else that's become increasingly important to me is remembering that you're a person outside of your business. It's easy to get caught up in what needs to be done or what comes next, but building something meaningful shouldn't mean losing sight of the relationships, experiences, and parts of life that matter to you.

Success is important, but so is creating a life you actually get to enjoy.

What is one piece of feedback from a happy customer or client that you won't forget?

I've been fortunate to receive some really meaningful feedback over the years, but what stays with me most is hearing clients express a growing sense of confidence in themselves and their ability to navigate life's challenges.

Sometimes that shows up in seemingly small ways. Someone might recognize that they're setting boundaries without feeling responsible for another person's reaction, or that they're able to experience difficult emotions without becoming overwhelmed by them. Those moments can represent a tremendous amount of work and growth.

As therapists, we don't always get to know how someone's story unfolds, but seeing clients begin to trust their own voices and recognize what they're capable of is incredibly meaningful to me. It's a reminder of why I chose this work in the first place.

Where do you see your company in the future?

That's something I've been thinking about quite a bit lately. When I first started Grove Counseling Services, my focus was on building a practice where I could do meaningful work and create the kind of environment I wanted for my clients. Those things are still important to me, but I've also come to appreciate that growth doesn't necessarily have to mean getting bigger.

Trauma work has always been an important part of my practice, and one area I want to continue developing is how I incorporate the connection between our minds and bodies into that work. I've been building my knowledge of somatic approaches alongside the mindfulness and grounding strategies I already use in therapy, and I'm interested in exploring how yoga-informed practices might complement those approaches. We know that trauma can affect us in ways that extend beyond our thoughts and emotions, and I want to continue deepening my understanding of how to support clients in recognizing and navigating those experiences.

Whatever the future holds, I want to keep growing in ways that feel purposeful and aligned with why I started this practice in the first place. For me, it's about continuing to learn, staying curious, and finding meaningful ways to support the people I work with.

What is the biggest misconception about your industry?

I think one of the biggest misconceptions about therapy is that needing support somehow means you're struggling more than you should be or that you haven't been able to figure things out on your own. While I think we've made progress in how we talk about mental health, there's still a stigma around asking for help, and I wish we could move further away from the idea that doing so is a sign of weakness.

There's also a misconception about what happens once someone begins therapy. People sometimes expect that understanding why they feel or respond a certain way should make it easier to change. But knowing where a pattern comes from and responding differently when it shows up are two very different things. Many of our patterns have developed over years of experiences and relationships, and changing them can be especially challenging when the people or environments around us continue to respond in familiar ways.

That's part of what makes meaningful change so complex. We can learn to recognize our own patterns and make different choices, but we can't necessarily change the dynamics of every relationship or system we're part of. Therapy offers space to explore those complexities, practice new ways of responding, and recognize where we have influence, even when we don't have control over the outcome.

What has been one of your biggest struggles building your business, and how did you deal with it?

One of my biggest challenges has been learning to balance the different roles I hold as a therapist, business owner, and mom. I came into private practice with clinical experience, but running a business meant learning an entirely different set of skills. Suddenly, I was responsible for everything from finances and marketing to scheduling, paperwork, and all the little things that keep a practice running.

At the same time, I've been raising two boys and trying to be intentional about being present for my family. Now that one is away at college and the other is still at home, I'm reminded that the demands of parenting change, but being a mom doesn't become any less important. Even when you love what you do, it can be difficult to know when to step away, especially when there's always something else that could be done.

I've had to learn to give myself the same grace I encourage my clients to give themselves. That means recognizing what is and isn't within my control, being willing to ask for help, and remembering that being capable of doing everything doesn't mean I need to do everything. I'm still learning what balance looks like at different stages of life, and I think that's part of building something sustainable.

Who was your favorite music artist and athlete growing up?

Oh, that's a fun one! I grew up going to clubs in New York City in the '90s, so my music tastes were all over the place. Hip-hop, house, R&B, freestyle, pretty much anything that got everyone onto the dance floor. Mary J. Blige, Biggie, the Beastie Boys, A Tribe Called Quest, Whitney Houston, Cher, and yes, even a little Will Smith getting jiggy with it! There was a whole lot of dancing back then. But no matter what I'm listening to, I always seem to find my way back to Bob Marley. Rain or shine, his music just has a way of reminding me not to worry so much.

The athlete question is a little tougher! I actually wanted to be a gymnast growing up, until an unfortunate encounter involving a vault and a springboard changed those plans. Let's just say my gymnastics career was considerably shorter than my love of dancing!

Any shoutouts you want to make?

Oh, absolutely! I've been fortunate to have some pretty incredible people in my life.

My mom is at the top of that list. Growing up, I watched her work incredibly hard to provide for my brothers and me while continuing her own education. She taught me so much about resilience and determination, and I genuinely don't think I'd be where I am today without her.

My husband and I have spent 27 years navigating life's ups and downs together, and his love and unwavering support have meant more than I can say. Our two sons are such an important part of my life and a constant reminder of why finding balance matters. I'm grateful for the close relationship I share with my brothers and for my in-laws, who've always been so supportive and encouraging.

Professionally, my former ethics professor and graduate advisor has been an incredible mentor, challenging me to think critically and consider different perspectives. I'm equally grateful for my colleagues, who understand this work and with whom I can consult, learn, laugh, and cry. Those relationships are especially meaningful when you're working in private practice.

Where can our readers learn more about you and your company?

You can learn more about me and Grove Counseling Services at www.grovecounselingservices.com.

There's a message at the heart of my practice that means a great deal to me, both personally and professionally: You are enough.