Francesca Andoh

So nice to meet you! First off, what’s your name? Tell our readers a bit about yourself—where you’re from originally and where you live now.

My name is Francesca Andoh. I am the owner and founder of Hubbiq, a handmade African-inspired jewelry business in Arizona. I have loved fashion for as long as I can remember, but my entrepreneurial journey began in Tema, Ghana, where I grew up. It is where that desire to hone my passion into something meaningful actually began. I later moved in with my family in Philadelphia, PA after college and have been living in Arizona since the summer of 2014.

Tell us one thing you love about where you live now.

Well, for starters, I love my community. It's a beautiful and supportive group of people. However, for anyone just getting introduced to Arizona, I love to tell them about our weather conditions here because it may take some getting used to if you're not familiar with it. "Arizona's great, but you've got to know what time of year is best to visit." I always let family and friends know when to visit, depending on where they're coming from, especially if it's going to be their first time.

Tell us a little more about what your company does and how it started. How does it help your customers?

Hubbiq is a jewelry brand for people who want outstanding and elegant style that prioritizes a sense of connection to African culture and heritage. Our jewelry is handmade and sustainable, with brand design ideals that focus on elegance, simplicity and timelessness. I started it in 2019 when I noticed a need in the market for modern African jewelry that provided a way for people to express themselves stylishly and gracefully through the way that they presented themselves.

So far, the feedback from our customers has been that we help them to look and feel their best, to be confident in themselves, and to own their cultural identity with pride. And that's valuable feedback we do not take for granted.

If someone wants to start a business, what advice would you give them?

Go where the need is, do your research and test the market first. It is good to remember that entrepreneurship is a long journey, but a great ride. So, start small, stay committed, keep the faith and eventually, you will achieve your dreams with hard work, focus and patience.

What is one piece of feedback from a happy customer or client that you won't forget?

That was from a good friend of mine who used Hubbiq for her African traditional wedding ceremony. She was so over-the-moon with excitement about the quality of the jewelry, the packaging, the luxurious treatment she received, and her overall experience with our brand that she became an instant advocate. That made me really happy.

Where do you see your company in the future?

I dream of Hubbiq becoming a huge success and having physical locations in the United States, in Africa and other parts of the world someday.

What is the biggest misconception about your industry?

That it's not profitable in the long term. I want Hubbiq to be the shining example that disproves that misconception.

What has been one of your biggest struggles building your business, and how did you deal with it?

Juggling it all as a solopreneur. I have learned better and now try to take things on one at a time. I also take necessary breaks when I need to.

Who was your favorite music artist and athlete growing up?

It's hard to choose a favorite with music, but Steph Curry is my favorite athlete.

Any shoutouts you want to make?

Shoutout to everyone who is bold enough to take the leap of faith and go for their dream. I wish them all the success in their journey.

Where can our readers learn more about you and your company?

On our website, hubbiq.com, and on social media, but more importantly, for those who want to follow the Hubbiq journey more closely, subscribe to our emails.