So nice to meet you! First off, what’s your name? Tell our readers a bit about yourself—where you’re from originally and where you live now.
My name is Joyce Roosz. I'm originally from California and now based in the Clear Lake Houston area.
Tell us one thing you love about where you live now?
Clear Lake Houston is a vacation destination, and we have a number of amazing sites in our backyard. From Galveston Beach, the Galveston cruise port, and Kemah Boardwalk to all the attractions in Webster, Texas, just a few minutes' drive from the water, we truly are in a lucky location.
Tell us a little bit more about what your company does and how it started? How does it help your customers?
Clear Lake Maids is a residential cleaning company that started in 2024. As two busy working professionals with two busy boys, we needed help, such as professional cleaning, to run the home.
If someone wants to start a business, what advice would you give them?
Just do it. I've been wanting to start a business for more than 10 years and read every business book out there. You do not need to disrupt your whole life or take out a big loan to start a business. The skills can build upon each other, and as you get better, you will start seeing more opportunities. There is no such thing as a perfect business, and if you wait, you are delaying the growth experience.
What was one feedback from a happy customer/client that you won't forget about?
We work with a number of adult children who schedule cleaning for their aging parents. It's meaningful to know that we are keeping them healthier by disinfecting and picking up clutter, and helping them age in place longer in their much-loved homes.
Where do you see your company in the future?
I see Clear Lake Maids continually investing in the local community where we live and caring for the residents through recurring weekly, biweekly, and monthly residential cleaning services.
What is the biggest misconception about your industry?
The biggest misconception is that cleaning should be cheap. Cleaning is a luxury service that gives working professionals time and quality of life back. It takes years of experience to get good at knowing what products and techniques to use, customer service, and handling a variety of cleaning scenarios, from commercial properties and short-term rentals to apartments and beach homes. Each home is unique.
What has been one of your biggest struggle building your business and how did you deal with it?
When I started the business, there were at least 20 different skills I had to learn all at the same time to get better, from setting up payroll, hiring, customer service, and operations to running ads and SEO. It's just taking action every day, and it will start compounding over time.
Who was your favorite music artist and athlete growing up?
I love electronic dance music and played a lot of World of Warcraft and video games. While my sports were swimming and cross country, I did not have an athlete I was drawn to.
Any shoutouts you want to make?
My cleaners who have been with me for 2 years, Alexis and Maria, are amazing with all new customers and have a loyal recurring client base.
Where can our readers learn more about you and your company?
