Hey! So nice to speak with you! Can you tell our readers a little bit more about yourself? Where are you originally from and where do you live now?

My name is Robb Fahrion. I'm a Co-Founder and the CEO of Flying V Group, a digital marketing and advertising agency based in Newport Beach, California. I was born in the city of Orange, grew up in Temecula, and then came back to Orange County to attend Chapman University. I've been rooted in the Irvine, Costa Mesa, and Newport Beach area ever since. Born and raised Southern California. It's definitely in my DNA.

Tell us one thing you love about where you live now?

Orange County is the best place in the world when you factor everything in. The weather, the access, the community. You've got two major airports within reach, the beach, the mountains, San Diego to the south, LA to the north. The optionality is truly unmatched. But beyond the logistics, it's the culture. People here work hard, play hard, and there's a genuine forward-thinking, wellness-oriented energy that makes it a healthy and inspiring place to build something.

Tell us a little bit more about what your company does and how it started? How does it help your customers?

Flying V Group is a digital marketing and advertising agency. We help businesses build profitable marketing machines and systems that generate predictable financial performance and real, measurable growth. Our work spans website strategy as the foundation, SEO and GEO, Google Ads, Meta advertising, content creation, and social media. All of these services are built to drive inbound demand and increase visibility for our clients.

We started in 2016 with myself, my co-founder Brennan Smith, and my brother, Tyler. Our goal was to come to the marketing with a consulting-first mindset that also executed the plan: understand the specific problems a business is facing, then solve them. That philosophy hasn't changed. What has changed is the complexity of the landscape. A lot of our work now sits at the intersection of AI, marketing, and sales. We are helping clients deploy new tools intelligently to generate real-world output, not just noise.

Every engagement starts with a deep partnership. We're not selling a package. We're solving a problem.

If someone wants to start a business, what advice will help them?

Two things.

First, build a website. Immediately. It forces you to clarify your value proposition, educates your market, and gives you a foundation to generate awareness and facilitate conversations at scale. If you can identify a gap online and build a clear roadmap to fill it, you have a real business with flexibility and optionality built in from day one.

Second: just show up. Entrepreneurship is a dark and lonely road and way more than most people will ever tell you. You have to genuinely believe you can create something out of nothing, which runs counter to every rational instinct. The edge is in seeing around corners. Understanding that small, continuous effort compounds into something significant, even when it doesn't look like anything is happening in the moment.

What was one feedback from a happy customer/client that you won't forget about?

Ash Delrahim, VP of Bliss Car Wash, told me directly, in our office, that working with Flying V Group was like staying at a Four Seasons resort. For those unfamiliar, the Four Seasons is the standard for white-glove, luxury, five-star service. Every detail, every touchpoint, done at the highest level.

We have always put a massive emphasis on concierge-level service, and to hear a client connect our work to a brand like that is something I'll carry with me forever. It validated exactly the standard we hold ourselves to every single day.

Where do you see your company in the future?

We're sitting at a genuinely fascinating inflection point. There's an AI arms race happening between ChatGPT, Claude, Gemini, Grok, and everyone is trying to figure out who wins. But Flying V Group sits in a different, more valuable position: we're the bridge between these powerful tools and the businesses that need to use them to generate actual results.

We're hands-on with whatever the best tool available for the client might be, building internal processes, testing what works, and then deploying those learnings directly for our clients through better performance, sharper insights, and real efficiency gains. The growth model we've built over the last six months has been accelerated and scalable. We're performing at a high level, and the compounding effect of that is becoming very clear.

The future is bright and things are moving very fast.

What is the biggest misconception about your industry?

That everyone in digital marketing is a scam artist. And I get where it comes from since there are a lot of bad actors, and too many businesses have been burned. But the more honest explanation is this: digital marketing is genuinely one of the hardest industries to execute in. The landscape changes constantly with new algorithms, tools, competition, and extremely volatile consumer behavior. It demands that you evolve continuously and stay comfortable operating in uncertainty.

A lot of what looks like fraud is actually good-faith effort in an incredibly difficult environment. That doesn't excuse poor performance, but it does change the framing. The best operators in this space are students of the game, every single day.

That's the differentiator.

What has been one of your biggest struggles building your business and how did you deal with it?

Communication — specifically, getting what's in my head out of my head fast enough and to the right people. We've experienced strong, fast growth, and the challenge with fast growth is that problems surface quickly and require immediate clarity. Seeing the issue, communicating it clearly, delegating it effectively, and then building accountability around the fix. It sounds like a simple four-step process, but it is harder than to fix than it sounds when you're moving at speed.

What I've learned: map it out early, write it down, talk about it openly, and build accountability structures around improvement. The compounding effect of small, consistent wins is real. You look back over three to six months and you realize you've moved much further than it felt like in the day-to-day.

What was your favorite music artist and athlete growing up?

Athlete is easy. Peyton Manning. I obsessed with fantasy football growing up, but beyond that, I just admired how he approached the game mentally. He was positioning himself for success before the ball was ever snapped. He wasn't afraid to audible away from what wasn't working. He was a student of the game and made it a mission to read the data, understand the data, make the call, and still be ready to adjust. I apply that mindset to business constantly.

Music artist?!?! This one's going to get a laugh — but Nelly. Nelly was the guy in that era. No apologies.

Any shoutouts you want to make?

Honestly, everyone at Flying V Group from top to bottom deserves recognition. That's not something I say lightly or without merit. We have a shoutout channel internally for a reason, because the culture of lifting each other up is real here.

Specifically, I want to acknowledge Brennan Smith, my business partner and our CRO who has been by my side from day one. His presence and leadership have been foundational to everything we've built.

And then there's Alex Galbraith who is truly a day one guy who embodies exactly how we want to carry ourselves and the standard we want to hold our work to. He's a shining example of the Flying V Group ethos in action.

To the entire team I want you to know that you're seen, you're appreciated, and everything we achieve is much more yours than mine.

Where can our readers follow your work or learn more about your upcoming projects?

Head to flyingvgroup.com, sign up for our newsletter while you're there. We're ramping up content with digital marketing tips, client case studies, industry insights, and more. You can find us on all the major platforms: LinkedIn, Instagram, X, TikTok, and YouTube. And we've got a podcast coming out soon as well so stay tuned for upcoming episodes.

For me personally, shoot me a connection request on LinkedIn and let's schedule a call. I'd love to meet you.